Cars, Culture, and Etc.

Posts Tagged ‘general motors’

Comment: The need to lead; on dinner with Bob Lutz and other things

In Analysis, Comment on September 17, 2008 at 11:19 am

AS I TOLD “MAXIMUM” ROBERT A. “BOB” LUTZ BETWEEN SIPS OF A BLACK COFFEE AFTER THE OTHERS LEFT, I grew up in a non-domestic family. Save for the two Ford Aerowindystar minivans my mom needed to haul us kids around in. I watched Formula One intently from the age of naught — Alain Prost, then Michael Schumacher were my favourites — while laughing at the American, Michael Andretti.

I could list for you, at age five, all manner of European sports cars. At 10, I was on to things like the Isdera, Alpine, Ruf Porsches, and a few odd Japanese cars — like that “V6 supercar,” the Honda/Acura NSX. I attended the Detroit Auto Show every single year with my father, and while I can guarantee I was blown away by the Ford Indigo, GT90, and Dodge Copperhead, I would make a complete circuit of the show and purposely cut through the domestic wares to get to the next–closest Euro or Japanese show stand. Read the rest of this entry »

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Link: GM spending more online

In Link on March 18, 2008 at 8:56 am

From Adage:

The country’s third-largest advertiser is getting ready to shift fully half of its $3 billion budget into digital and one-to-one marketing within the next three years. And as GM goes, so goes the entire automotive industry — the leading advertising category that pumped some $9.42 billion into the ad economy last year.

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