Cars, Culture, and Etc.

Link: A note on the free economy

In Link on March 18, 2008 at 10:05 am

Ben Kunz of Thought Gadgets discusses the pros and cons of a future with free services:

“Free” has a challenge, because most free models are underwritten by advertisers — who only pay if they get results. The problem is consumers are paying less and less attention to peripheral marketing messages as they begin to control the social conversation, and this undercuts the entire model. Deep in the heart of “free” a cancer is forming called diminishing advertiser response.

read more | digg story


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